Biography
Sarah Evans-Howe is a Lecturer in Marketing at Saïd Business School. Following a career in hotel management and the wider service industry, Sarah completed an MSc in Service Management and then a doctorate exploring the role of temporality in customer complaint behaviour using social media in luxury London hotels. Her research interests include digital marketing, the role of technology in service delivery, luxury marketing, experiential consumption, services marketing, digital customer behaviour including social media, customer complaint behaviour, temporality and hospitality management. Throughout her career, in whatever context, Sarah’s primary focus is always on optimising customer experience and helping students to discover the joy of learning and critical thinking.
At Saïd Business School, Sarah teaches Marketing, Entrepreneurship & Innovation and General Management on the Economics & Management programme and Marketing on the Executive MBA. At Worcester college, Sarah teaches on the Certificate Programme and she is also a Management tutor at Exeter college. Sarah is an Internal Examiner for the Final Honour School BA Economics & Management programme at Oxford, an External Examiner for all postgraduate Marketing degrees at Bournemouth University and is a reviewer for the Journal of Qualitative Market Research and the International Journal of Contemporary Hospitality. Sarah is a Freeman of the Worshipful Company of Marketors, a Companion of the Institute of Customer Service and a Member of the Chartered institute of Marketing.
Publications:
Evans-Howe, S., (2025). The Role of Temporality in Customer Experience. Springer Books, Palgrave Macmillan.
Evans-Howe, S., (2025). A Brief History of Knowledge of Temporality. In The Role of Temporality in Customer Experience: Why Time Matters to Customers (pp. 1-23). Springer Nature Switzerland, Palgrave Macmillan
Evans-Howe, S., (2025). Covid-19: The Global Temporal Hiccup. In The Role of Temporality in Customer Experience: Why Time Matters to Customers (pp. 275-287). Springer Nature Switzerland, Palgrave Macmillan
Evans-Howe, S., (2025). What Unhappy Customers Teach Us About the Role of Temporality in Customer Experience. In The Role of Temporality in Customer Experience: Why Time Matters to Customers (pp. 175-274). Springer Nature Switzerland, Palgrave Macmillan
Evans-Howe, S., (2025). The Model of Temporality in Consumption. In The Role of Temporality in Customer Experience: Why Time Matters to Customers (pp. 69-75). Springer Nature Switzerland, Palgrave Macmillan
Positions
- Lecturer in Management
Subjects
- Management
