Biography
Sarah Evans-Howe is a Lecturer in Marketing at Saïd Business School. Following a career in hotel management and the wider service industry, Sarah completed an MSc in Service Management and then a doctorate exploring the role of temporality in customer complaint behaviour using social media in luxury London hotels. Her research interests include digital marketing, the role of technology in service delivery, luxury marketing, experiential consumption, services marketing, digital customer behaviour including social media, customer complaint behaviour, temporality and hospitality management. Throughout her career, in whatever context, Sarah’s primary focus is always on optimising customer experience and helping students to discover the joy of learning and critical thinking.
Sarah teaches Marketing, Entrepreneurship & Innovation and General Management on the Economics & Management programme, Marketing on the EMBA and Summer School Youth Programmes at Saïd Business School and the Certificate Programme at Worcester College. Sarah is an Internal Examiner for the Final Honour School BA Economics & Management programme.
Sarah has a book due for publication soon by Palgrave MacMillan entitled, “The Role of Temporality in Customer Experience: Why time matters to customers”.
Positions
- Lecturer in Management
Subjects
- Management
